Practical Guide to Ethics in Public Relations, A - Softcover

Luttrell, Regina

Softcover

ISBN 10: 1442272740 ISBN 13: 9781442272743

Verlag: Rowman & Littlefield, 2018

Inhaltsangabe

On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media. A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting. Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.

Über diesen Titel

Über die Autorinnen und Autoren

Regina Luttrell is Senior Associate Dean and an Associate Professor of public relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA. She is the author of numerous influential books, including Social Media: How to Engage, Share, and Connect and Social Media & Society. Her scholarship appears in leading journals such as the International Journal of Strategic Communication, Journal of Broadcasting & Electronic Media, and Case Studies in Strategic Communication.

Jamie Ward is Assistant Professor of public relations at Eastern Michigan University, USA. Her extensive background includes more than a decade working to help nonprofit organizations advance their causes through strategic development, branding, and storytelling for advocacy and engagement. Ward is author of Veteran Friendships across Lifetimes: Brothers and Sisters in Arms.

Details zur Ausgabe

• Verlag: Rowman & Littlefield
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 1442272740
• ISBN 13: 9781442272743
• Einband: Taschenbuch
• Anzahl der Seiten: 254
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Deutschland