Rotman on Design: The Best on Design Thinking from Rotman Magazine - Softcover

 
9781442616202: Rotman on Design: The Best on Design Thinking from Rotman Magazine
Softcover
ISBN 10: 1442616202 ISBN 13: 9781442616202
Verlag: University of Toronto Press, 2013

Inhaltsangabe

Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer experiences.

This collection features Rotman magazine’s best articles on design thinking and business design. Insights are drawn from the people on the frontlines of bringing design into modern organizations, as well as from the leading academics who are teaching design thinking to a new generation of global leaders.

Rotman on Design is divided into three sections, each of which features an all-new introduction by a prominent thought leader. The selections cover a variety of practical topics, focusing on why design methodologies are so important today and how they can be introduced into organizations that have never before considered design thinking. They also illustrate the particular skills that promote great design – whether it be of a new business plan, a user experience, a health care system, or an economic policy.  Together, the articles in this collection will help managers to thrive and prepare for future challenges.

Anyone who is interested in fostering creativity and innovation in their organization will benefit from this engaging book.

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Über die Autorin bzw. den Autor

Roger Martin is Academic Director at Martin Prosperity Institute, professor emeritus of Strategic Management, and former Dean at the Rotman School of Management at the University of Toronto. Karen Christensen is Editor-in-Chief of Rotman magazine and Executive Director of Strategic Communication in the Rotman School of Management.

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Verlag
University of Toronto Press
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1442616202
ISBN 13 
9781442616202
Einband
Taschenbuch
Anzahl der Seiten
264
Herausgeber
Martin Roger, Christensen Karen
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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