values-driven business (EasyRead Super Large 18pt Edition): HOW TO CHANGE THE WORLD, MAKE MONEY, AND HAVE FUN - Softcover

Cohen, Ben

Softcover

ISBN 10: 1442965509 ISBN 13: 9781442965508

Verlag: Readhowyouwant, 2009

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Biografía del autor:

Ben Cohen is a cofounder of Ben & Jerry's. The business started in 1978 as a homemade-ice-cream parlor in a former gas station on an investment of $8,000. In 1988, Ben & Jerry's was named U.S. Small Business of the Year by President Ronald Reagan. The company also received the Corporate Giving Award from the Council on Economic Priorities, presented by Joanne Woodward at a reception in New York City, for donating 7.5 percent of its pretax income to nonprofit organizations through the Ben & Jerry's Foundation. By 1999, the enterprise had an annual sales volume of over $250 million with 700 employees, and Ben had become a pioneer in the area of socially responsible business. Despite Ben's efforts to keep the company independent, Ben & Jerry's was acquired by Unilever in 2000. Today, Ben is president of Business Leaders for Sensible Priorities and TrueMajority.org. BLSP is a group of 1,000 business leaders working to fund social needs at no additional taxpayer expense by transferring money from outmoded cold war-era military expenditures. TrueMajority.org monitors Congress on issues of social justice, environmental sustainability, and international cooperation. When constituents' voices count, the organization's 500,000 members receive an e-alert. With one click, they send a fax to their congress-people.

Reseña del editor:

Read This Book...if you own or run a business or if you're thinking of starting one....if you think there has to be more to doing business than just making money....if you feel ''there's got to be a way'' to run a successful business without driving yourself and your employees to early graves....if you want to know how to build a business that will reflect your personal values, not force you to hide them....if you're studying business and you want to know what business can do at its best....if you've been hearing about ''corporate social responsibility'' or ''the triple bottom line'' and you wonder what all the fuss is about - or if you think those ideas apply only to major corporations....if you've read books or articles about corporate social responsibility and discovered they don't help you meet the real-world challenges you confront in a small or medium-sized business....if you've been thinking of investing in ways to treat your customers or your employees better or to reduce the damage you're doing to the environment but you think your company's just not big enough to afford it - or if you think your profits will go down if you do....or if you want to understand one of the most powerful new ideas that's affecting business all over the world today.

Über diese Auflage

• Verlag: Readhowyouwant
• Erscheinungsdatum: 2009
• ISBN 10: 1442965509
• ISBN 13: 9781442965508
• Einband: Tapa blanda
• Anzahl der Seiten: 300