Introduction to Marketing - Principles of Wholesale and Retail Distribution - Hardcover

Converse, Paul Dulaney

 
9781443722995: Introduction to Marketing - Principles of Wholesale and Retail Distribution
Hardcover
ISBN 10: 1443722995 ISBN 13: 9781443722995
Verlag: Meisel Press, 2008

Inhaltsangabe

This book has a definite objective to combine a treatment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one cannot properly understand retailing without some knowledge of market economics and wholesaling. Students will understand retail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the overall picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Meisel Press
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
1443722995
ISBN 13 
9781443722995
Einband
Gebundene Ausgabe
Anzahl der Seiten
620
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781406718171: Introduction to Marketing - Principles of Wholesale and Retail Distribution

Vorgestellte Ausgabe

ISBN 10:  1406718173 ISBN 13:  9781406718171
Verlag: Meisel Press, 2007
Softcover