Effective PR: Be Your Own Expert: Teach Yourself - Softcover

Murray, Angela

Softcover

ISBN 10: 144412045X ISBN 13: 9781444120455

Verlag: Teach Yourself, 2010

Inhaltsangabe

PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Effective PR: Be Your Own Expert covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail. Topics include: - Planning a PR campaign - Media relations - Audience communication - Sponsorship - Entertaining and corporate hospitality - Internal PR - Specialist PR - Evaluating success Useful addresses and further reading are also included to enable you to take your campaigns in a number of directions. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles to give you a richer understanding of PR. THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

Über diesen Titel

Über die Autorin bzw. den Autor

Angela Murray is a freelance consultant who has advised a wide range of businesses, from multi-nationals to small organisations.

Details zur Ausgabe

• Verlag: Teach Yourself
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 144412045X
• ISBN 13: 9781444120455
• Einband: Tapa blanda
• Anzahl der Seiten: 258
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: eucomply OÜ; hello@eucompliancepartner.com; ; Pärnu mnt 139b-14; Tallinn; 11317; Estland