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Market Research in a Week: Market Research in Seven Simple Steps (Tyw) - Softcover

Bartkowiak, Judy; Bird, Polly

 
9781444159646: Market Research in a Week: Market Research in Seven Simple Steps (Tyw)
Softcover
ISBN 10: 144415964X ISBN 13: 9781444159646
Verlag: Teach Yourself, 2012

Inhaltsangabe

The ability to research the market for a product or service is crucial for anyone who wants to advance their career. Written by Judy Bartkowiak, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order understand your consumers. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!

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Über die Autorin bzw. den Autor

Judy Bartkowiak has 25 years Market Research experience client-side and agency. She is also the author of 'Secrets of Success in Brand Licensing.'

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Verlag
Teach Yourself
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
144415964X
ISBN 13 
9781444159646
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
128
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar