The Handbook of Communication and Corporate Social Responsibility (Handbooks in Communication and Media) - Hardcover

Hardcover

ISBN 10: 1444336347 ISBN 13: 9781444336344

Verlag: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd), 2011

Inhaltsangabe

THIS BOOK REPRESENTS THE DEFINITIVE RESEARCH COLLECTION FOR CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION, OFFERING CROSS–DISCIPLINARY AND INTERNATIONAL PERSPECTIVES FROM THE TOP SCHOLARS IN THE FIELD. ADDRESSES A GAP IN THE EXISTING CSR LITERATURE DEMONSTRATES THE RELEVANCE OF EFFECTIVE CSR COMMUNICATION FOR THE MANAGEMENT OF ORGANIZATIONS THE 28 CONTRIBUTIONS COME FROM TOP SCHOLARS IN PUBLIC RELATIONS, ORGANIZATIONAL COMMUNICATION, REPUTATION MANAGEMENT, MARKETING AND MANAGEMENT

Über diesen Titel

Críticas:

Summing Up: Recommended. Research and faculty collections. (Choice, 1 March 2012) "If the publication of a handbook represents both the crystallization of research into a movement or field as well as serving as a platform for future studies, then this handsome and thorough title certainly serves both purposes well. (Communication Director, 1 December 2011) "An impressive, accessible volume that includes writing by a significant group of international scholars and practitioners, this handbook will prove instructive to CSR practitioners and students alike." (Ethical Corporation Magazine, 1 July 2011)

Über diese Auflage

• Verlag: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
• Erscheinungsdatum: 2011
• ISBN 10: 1444336347
• ISBN 13: 9781444336344
• Einband: Tapa dura
• Anzahl der Seiten: 608
• Herausgeber: Ihlen Øyvind, Bartlett Jennifer, May Steve