Qualitative Methods in Business Research (Introducing Qualitative Methods series) - Softcover

Eriksson, Paivi; Kovalainen, Anne

Softcover

ISBN 10: 1446273393 ISBN 13: 9781446273395

Verlag: SAGE Publications Ltd, 2015

Inhaltsangabe

This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.

 

Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings.  It also:

• Explores the challenges of working with qualitative data
• Introduces qualitative methods including interviews, focus groups & ethnography

New to the 2^nd edition:

• The role of digital tools and social media, and how you can use them for data collection
• 3 new chapters on qualitative content analysis, visual research and publishing research.

Praise for the 1st edition:

`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report

Über diesen Titel

Über die Autorin bzw. den Autor

Päivi Eriksson is a Professor of Management at the University of Eastern Finland Business School. Her research focuses on innovation, commercialization, gender and qualitative research methods. She has published research in a number of scholarly journals and co-authored a book titled Qualitative Methods in Business Research (SAGE 2008; 2nd edition forthcoming in 2015/2016).

Von der hinteren Coverseite

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

Details zur Ausgabe

• Verlag: SAGE Publications Ltd
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 1446273393
• ISBN 13: 9781446273395
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 363
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: GPSR Kontakt; info@bod.de; ; Überseering 33; Hamburg; 22297; Deutschland