Analysing Quantitative Data: Variable-based and Case-based Approaches to Non-experimental Datasets - Softcover

Raymond A. Kent

 
9781446273418: Analysing Quantitative Data: Variable-based and Case-based Approaches to Non-experimental Datasets
Softcover
ISBN 10: 1446273415 ISBN 13: 9781446273418
Verlag: SAGE Publications Ltd, 2015

Inhaltsangabe

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Über die Autorin bzw. den Autor

Ray Kent is now retired, but was Senior Lecturer in Marketing at the University of Stirling.  He has published on topics as diverse as product range policy, marketing communications with sensitive groups, private trading on the internet, improving email responses and the use of fuzzy logic in data analysis. This is his eighth book; earlier books have been in the areas of the history of sociological research, survey data analysis and marketing research. After each book, he says it will be his last.  We'll see.

 

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In covering both traditional and newer approaches, and presenting them alongside each other, and by consistently referring to two data sets throughout, this book provides students with a brand-new way of understanding methods and a tool with which they can think about their own research.

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Verlag
SAGE Publications Ltd
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
1446273415
ISBN 13 
9781446273418
Einband
Taschenbuch
Anzahl der Seiten
376
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781446273401: Analysing Quantitative Data: Variable-based and Case-based Approaches to Non-experimental Datasets

Vorgestellte Ausgabe

ISBN 10:  1446273407 ISBN 13:  9781446273401
Verlag: Sage Publications UK, 2015
Hardcover