#tweetsmart: 25 Twitter Projects to Help You Build Your Community: 25 Twitter Projects to Help You Build Your Audience - Softcover

McDougall, J. S.

 
9781449309114: #tweetsmart: 25 Twitter Projects to Help You Build Your Community: 25 Twitter Projects to Help You Build Your Audience
Softcover
ISBN 10: 1449309119 ISBN 13: 9781449309114
Verlag: O'Reilly & Associates, 2012

Inhaltsangabe

"OK. I’ve got my Twitter account…now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to community-engagement book.

Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can help you build your own community. In this useful guide, you’ll find projects to help you approach your Twitter audience in ways that are strategic, measurable, and fun.

Put a new wrinkle on an old contest: "be the 10th person to tweet" Create a hashtag game around your company or products Instead of polling, ask your followers to help you make a product decision Make MadLibs out of your marketing copy or mission statement Hold a scavenger hunt, and relay clues via Twitter Organize a weekly Twitter chat on various subjects Solicit funny product shots, using Twitter’s photo-sharing utility Spontaneously tweet from a store location: "Meet me now and win!"

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Über die Autorin bzw. den Autor

Jesse has over 12 years of experience as a web designer, programmer, and web strategist. He speaks about web strategy and content marketing at conferences across the country and is the author of eight books about conducting business on the web. He is the co-owner of Catalyst Webworks, a web design and strategy firm focusing on the book publishing industry with clients across the US. He enjoys skiing, motorcycling, camping, motorcycle-camping, and ski-motorcycling. Currently, he lives in Vermont.

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Verlag
O'Reilly & Associates
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
1449309119
ISBN 13 
9781449309114
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
108
Kontakt zum Hersteller
O'Reilly
https://oreilly.com

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Weitere beliebte Ausgaben desselben Titels

9789350236772: #TWEETSMART: 25 TWITTER PROJECTS TO HELP YOU BUILD YOUR COMMUNITY [Paperback] MCDOUGALL

Vorgestellte Ausgabe

ISBN 10:  935023677X ISBN 13:  9789350236772
Softcover