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Lean Analytics: Use Data to Build a Better Startup Faster (Lean Series) - Hardcover

Croll, Alistair

 
9781449335670: Lean Analytics: Use Data to Build a Better Startup Faster (Lean Series)

Inhaltsangabe

Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word.

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Über die Autorin bzw. den Autor

Benjamin Yoskovitz is a serial entrepreneur with over 15 years of experience in web businesses. The co-founder of Standout Jobs and Year One Labs, he is also an active mentor to numerous startups and startup accelerators. Ben is the author of "Instigator Blog" (instigatorblog.com), and regularly speaks at startup conferences. He's currently VP Product at GoInstant, which was acquired by Salesforce in 2012.

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