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Practical Pr: How to Create Focused, Researched-based Campaigns That Produce Measurable Results - Softcover

Corder, Lloyd, Ph.D.

 
9781449511050: Practical Pr: How to Create Focused, Researched-based Campaigns That Produce Measurable Results
Softcover
ISBN 10: 1449511058 ISBN 13: 9781449511050
Verlag: Createspace Independent Publishing Platform, 2009

Inhaltsangabe

Step-by-step guide for creating and implementing public relations programs, including conducting marketing research, setting objectives, developing a campaign and measuring results. Focused on pr basics.

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Über die Autorin bzw. den Autor

Lloyd Corder, Ph.D. is founder and CEO of strategic marketing research firm CorCom, Inc., and teaches at the Tepper School of Business at Carnegie Mellon University. He is a frequent keynote, convention and motivational speaker and he has appeared on business-oriented radio and television programs. Corder's studies have been published in more than 500 magazines and newspapers nationwide.

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Verlag
Createspace Independent Publishing Platform
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
1449511058
ISBN 13 
9781449511050
Einband
Taschenbuch
Anzahl der Seiten
106
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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