Inside the Box: A Proven System of Creativity for Breakthrough Results - Hardcover

Boyd, Drew; Goldenberg, Jacob

Hardcover

ISBN 10: 1451659253 ISBN 13: 9781451659252

Verlag: SIMON & SCHUSTER, 2013

Inhaltsangabe

Book by Boyd Drew Goldenberg Jacob

Über diesen Titel

Reseña del editor

This counterintuitive and powerfully effective approach to creativity demonstrates how every corporation and organization can develop an innovative culture.

Want to be creative? Then think Inside the Box. The traditional view says that creativity is unstructured and doesn’t follow rules or patterns. That you need to think “outside the box” to be truly original and innovative. That you should start with a problem and then “brainstorm” ideas without restraint until you find a solution. Inside the Box shows that more innovation— and better and quicker innovation—happens when you work inside your familiar world (yes, inside the box) using a set of templates that channel the creative process in a way that makes us more—not less—creative. These techniques were derived from research that discovered a surprising set of common patterns shared by all inventive solutions. They form the basis for Systematic Inventive Thinking, or SIT, now used by hundreds of corporations throughout the world, including industry leaders such as Johnson & Johnson, GE, Procter & Gamble, SAP, and Philips. Many other books discuss how to make creativity a part of corporate culture, but none of them uses the innovative and unconventional SIT approach described in this book. With “inside the box” thinking, companies and organizations of any size can creatively solve problems before they develop—and innovate on an ongoing, systematic basis. This system really works!

Biografía del autor

Drew Boyd is assistant professor of marketing and innovation at the University of Cincinnati. He trains and consults in the fields of innovation, marketing, persuasion, and social media. He lives in Cincinnati, Ohio.

Jacob Goldenberg is a marketing professor at the Hebrew University of Jerusalem. He studies creativity, new product development, innovation, market dynamics, and the effects of social networks. He lives in Jerusalem, Israel.

Details zur Ausgabe

• Verlag: SIMON & SCHUSTER
• Erscheinungsdatum: 2013
• ISBN 10: 1451659253
• ISBN 13: 9781451659252
• Einband: Tapa dura
• Sprache: Englisch
• Anzahl der Seiten: 257