Advertitis - Hardcover

Creative Clinicians, The

 
9781452000176: Advertitis
Hardcover
ISBN 10: 1452000174 ISBN 13: 9781452000176
Verlag: AuthorHouse, 2010

Inhaltsangabe

Someone has to make the first cut on the cadaver and the Creative Clinicians have done it with precision. Dissecting the pharmaceutical advertising business and marketing communication, they go below the skin, into the anatomy and physiology. They present not only an internal retrospection on how the creative message irrevocably breaks down through wayward opinion or compliment cascade, but in the process offer invaluable insight and practical tools in which to remedy the situation and remain compliant in an ever-changing healthcare system. Advertitis is essential reading for anyone in pharmaceutical marketing searching for brilliant medically inspired creative in an environment ever-governed under a microscope of scrutiny.

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Verlag
AuthorHouse
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
1452000174
ISBN 13 
9781452000176
Einband
Gebundene Ausgabe
Anzahl der Seiten
108
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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