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Críticas
“There's one thing I don't like about this book: it didn't exist when I was a student.”
(Jesús Revuelta 2012-10-11)
“Many have written books on the creative process, but few have done it in a way that is actually easy to follow and understand...I wish I had this book when I was studying advertising 20+ years ago. It would have saved me a lot of trial and error. It’s easily the best how-to book on advertising that I have read.” (Dave Hanneken 2012-10-11)
“The book delivers a combination of industry expert inserts as well as fundamental principles to developing and creating impactful advertising/marketing. This format engages the reader and keeps you turning the pages” (Roger Garcia 2012-10-11)
“Advertising Creative is a systematic guide to creating modern, 21st century advertising. The authors dare to try and make sense of today’s changing, evolving world of multiple screens. Read it and be ready to create breakthrough ideas.” (Bill Wright 2012-10-15)
Reseña del editor
Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology.
The Third Edition gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Drawing on their own personal experience as award-winning experts in the creative advertising field, Tom Altstiel and Jean Grow offer a unique blend of real world and academic perspectives as they examine relevant and cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. Indeed, this hands-on textbook takes you well beyond traditional media topics, offering engaging examples and case histories on hot issues such as digital technology and tools, diversity, and an ever-expanding global marketplace.
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- VerlagSAGE Publications, Inc
- Erscheinungsdatum2013
- ISBN 10 1452203636
- ISBN 13 9781452203638
- EinbandTapa blanda
- SpracheEnglisch
- Auflage3
- Anzahl der Seiten448
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Advertising Creative Strategy
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Advertising Creative : Strategy, Copy, and Design
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SAGE Publications, Incorporated, 2012
ISBN 10: 1452203636
ISBN 13: 9781452203638
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Advertising Creative: Strategy, Copy, and Design
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9781452203638. Bestandsnummer des Verkäufers 8532340
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