Advertising Creative: Strategy, Copy, and Design - Softcover

Altstiel, Tom; Grow, Jean M.

Softcover

ISBN 10: 1452203636 ISBN 13: 9781452203638

Verlag: SAGE Publications, Inc, 2013

Inhaltsangabe

Unusual book

Über diesen Titel

Críticas:

“There's one thing I don't like about this book: it didn't exist when I was a student.”

(Jesús Revuelta 2012-10-11)

“Many have written books on the creative process, but few have done it in a way that is actually easy to follow and understand...I wish I had this book when I was studying advertising 20+ years ago. It would have saved me a lot of trial and error. It’s easily the best how-to book on advertising that I have read.” (Dave Hanneken 2012-10-11)

“The book delivers a combination of industry expert inserts as well as fundamental principles to developing and creating impactful advertising/marketing. This format engages the reader and keeps you turning the pages” (Roger Garcia 2012-10-11)

“Advertising Creative is a systematic guide to creating modern, 21st century advertising. The authors dare to try and make sense of today’s changing, evolving world of multiple screens. Read it and be ready to create breakthrough ideas.” (Bill Wright 2012-10-15)

Reseña del editor:

Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology.

 

The Third Edition gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Drawing on their own personal experience as award-winning experts in the creative advertising field, Tom Altstiel and Jean Grow offer a unique blend of real world and academic perspectives as they examine relevant and cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. Indeed, this hands-on textbook takes you well beyond traditional media topics, offering engaging examples and case histories on hot issues such as digital technology and tools, diversity, and an ever-expanding global marketplace.

Über diese Auflage

• Verlag: SAGE Publications, Inc
• Erscheinungsdatum: 2013
• ISBN 10: 1452203636
• ISBN 13: 9781452203638
• Einband: Tapa blanda
• Auflage: 3
• Anzahl der Seiten: 448