Introducing Communication Research: Paths of Inquiry - Softcover

Treadwell, Donald

Softcover

ISBN 10: 1452217351 ISBN 13: 9781452217352

Verlag: SAGE Publications Inc, 2013

Inhaltsangabe

Introducing Communication Research, by Donald Treadwell, demystifies the theories and applications of communication research through its focus on research methods in practice. By highlighting examples of research in real-world settings, this exciting and accessible book helps readers see the relevance of basic communication research skills and concepts to their studies and careers. This proven book provides an overview of the research process from start to finish, covering both quantitative and qualitative methods, statistics, ethics, measurement, and more. A concluding chapter shows readers how to write up and present their research to various audiences.

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Über die Autorin bzw. den Autor

Donald Treadwell earned his master’s degree in communication from Cornell University and his

PhD in communication and rhetoric from Rensselaer Polytechnic Institute.

He developed and taught communication research classes in classroom and online settings

and also taught courses in organizational communication, public relations, and public relations

writing. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., Sage,

2005).

He has published and presented research on organizational image, consumer response to

college names, health professionals’ images of AIDS, faculty perceptions of the communication

discipline, and employers’ expectations of newly hired communication graduates. His research

appears in Communication Monographs, Journal of Technical Writing and Communication, Public

Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics.

He is professor emeritus, Westfield State University, and has international consulting experience

in agricultural extension and health communication.

 

Details zur Ausgabe

• Verlag: SAGE Publications Inc
• Erscheinungsdatum: 2013
• Sprache: Englisch
• ISBN 10: 1452217351
• ISBN 13: 9781452217352
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 305
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar