Effective Crisis Communication: Moving From Crisis to Opportunity - Softcover

Ulmer, Robert R.; Sellnow, Timothy L.; Seeger, Matthew W.

Softcover

ISBN 10: 1452257515 ISBN 13: 9781452257518

Verlag: SAGE Publications, Inc, 2014

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Críticas:

“Effective Crisis Communication is a clear and well-developed skills-based approach to crisis communication. The authors have done a superb job demonstrating the practicality of applying lessons learned in a variety of crisis incidents. It is a must have for building a basic framework for approaching unexpected moments in organizational life.” (Tyler Spradley)

“This is one of the most user friendly books on crisis communication. Students enjoy reading the cases and learn from the application tools provided in the chapters. A good balance exists between theory and practice.” (John R. Fisher)

Reseña del editor:

In this fully updated Third Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively.

It provides in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis.

Unlike other crisis communication texts, this book answers the question, “What now?” and explains how organizations can and should emerge from crisis.reader practical advice on how to effectively manage and overcome a crisis. It provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.

 

Über diese Auflage

• Verlag: SAGE Publications, Inc
• Erscheinungsdatum: 2014
• ISBN 10: 1452257515
• ISBN 13: 9781452257518
• Einband: Tapa blanda
• Auflage: 3
• Anzahl der Seiten: 272