Designing and Managing a Research Project: A Business Student′s Guide - Softcover

Polonsky, Michael J.; Waller, David S.

Softcover

ISBN 10: 1452276560 ISBN 13: 9781452276564

Verlag: SAGE Publications, Inc, 2014

Über diesen Titel

Críticas:

“Excellent guide to approaching a formal research project.  Authors provide numerous value-added tables, checklists, and thought-provoking questions that engage and support readers.” (Craig Barton)

“Designing and Managing a Research Project is a great resource for students at all levels who are new to research and need to breakdown the vernacular to better understand the simple ways to gather data.” (Julie M. Bjorkman)

Reseña del editor:

This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis.

Über diese Auflage

• Verlag: SAGE Publications, Inc
• Erscheinungsdatum: 2014
• ISBN 10: 1452276560
• ISBN 13: 9781452276564
• Einband: Tapa blanda
• Auflage: 3
• Anzahl der Seiten: 352