Verwandte Artikel zu Principles of Marketing v5.0

Principles of Marketing v5.0 - Softcover

Jeff Tanner

 
9781453339206: Principles of Marketing v5.0
Softcover
ISBN 10: 1453339205 ISBN 13: 9781453339206
Verlag: FlatWorld, 2022

Inhaltsangabe

When purchased from FlatWorld (the publisher), this Color Print Textbook includes Online Access, Quizzes, and Homework (if professor uses Homework system). Online textbook is accessible. Principles of Marketing is a thorough overview of marketing basics conveyed in a concise, user-friendly narrative. Its practical approach focuses on how marketing is actually done in today's world and highlights the role of marketing as the key source for company transformation in our consumer-oriented economy. As a result, this book features particularly strong coverage of digital marketing and social media compiled by two outstanding marketing scholars who are also accomplished practitioners and expert teachers.

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Verlag
FlatWorld
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
1453339205
ISBN 13 
9781453339206
Einband
Taschenbuch
Kontakt zum Hersteller
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Verantwortliche Person
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