Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand - Softcover

Miller, Jeremy

Softcover

ISBN 10: 1459728106 ISBN 13: 9781459728103

Verlag: Dundurn Group, 2015

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Críticas:

It all begins with Miller's unexpected discovery that everything starts with simple clarity. It's a simple but extraordinary story. * Financial Post * This book is no academic tome written for big business. Jeremy Miller shows entrepreneurs how to succeed because he's done it himself in his own company. -- David Meerman Scott Every business has a brand - the only question is whether it's an intentional one. Sticky Branding will show you how to create a brand that attracts loyal, life-long customers. -- John Jantsch

Reseña del editor:

#1 Globe and Mail Bestseller 2016 Small Business Book Awards - Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding's 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Über diese Auflage

• Verlag: Dundurn Group
• Erscheinungsdatum: 2015
• ISBN 10: 1459728106
• ISBN 13: 9781459728103
• Einband: Tapa blanda
• Anzahl der Seiten: 218