Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers - Softcover

Malaval, Philippe

Softcover

ISBN 10: 1461353777 ISBN 13: 9781461353775

Verlag: Springer, 2003

Inhaltsangabe

Book by Malaval Philippe Bnaroya Christophe

Über diesen Titel

Reseña del editor:

Aerospace Marketing Management is a marketing manual devoted to:

-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines,
-the space sector: suppliers, integrators, and service providers.

It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet:

-e-procurement for the purchase strategy,
-interactive communication with websites,
-e-ticketing for the airlines to reach final consumers.

Über diese Auflage

• Verlag: Springer
• Erscheinungsdatum: 2003
• ISBN 10: 1461353777
• ISBN 13: 9781461353775
• Einband: Tapa blanda
• Anzahl der Seiten: 560