Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications (Premier Reference Source) - Hardcover

 
9781466600959: Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications (Premier Reference Source)
Hardcover
ISBN 10: 1466600950 ISBN 13: 9781466600959
Verlag: Business Science Reference, 2012

Inhaltsangabe

Information overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions. Furthermore, data is often imprecise and will include both quantitative and qualitative elements. For these reasons, it is important to extend traditional decision making processes by adding intuitive reasoning, human subjectivity, and imprecision. Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies. This book covers a variety of possible fuzzy logic approaches to customer relationship management and marketing, making it a valuable resource for not only students and researchers but also executives, managers, marketing experts, and project leaders who are interested in applying fuzzy classification to managerial decisions.

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Verlag
Business Science Reference
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
1466600950
ISBN 13 
9781466600959
Einband
Gebundene Ausgabe
Anzahl der Seiten
388
Herausgeber
Meier Andreas, Donzé Laurent
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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