Successful Customer Relationship Management Programs and Technologies: Issues and Trends - Hardcover

 
9781466602885: Successful Customer Relationship Management Programs and Technologies: Issues and Trends
Hardcover
ISBN 10: 1466602880 ISBN 13: 9781466602885
Verlag: Business Science Reference, 2012

Inhaltsangabe

The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, frameworks, and architectures, and generally the cutting edge in research within the field of customer relationship management. In order to stay abreast of the latest updates in the field, a volume like this serves as a reference book and handbook for semantics and follow-through for managers and decision-makers.

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Verlag
Business Science Reference
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
1466602880
ISBN 13 
9781466602885
Einband
Gebundene Ausgabe
Anzahl der Seiten
360
Herausgeber
Eid Riyad
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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