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Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management - Hardcover

Rajagopal

 
9781466609693: Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management
Hardcover
ISBN 10: 1466609699 ISBN 13: 9781466609693
Verlag: Business Science Reference, 2012

Inhaltsangabe

Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.

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Verlag
Business Science Reference
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
1466609699
ISBN 13 
9781466609693
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
346
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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