Mobile Opportunities and Applications for E-Service Innovations - Hardcover

Hardcover

ISBN 10: 1466626542 ISBN 13: 9781466626546

Verlag: Information Science Reference, 2012

Inhaltsangabe

Mobile technology continues to shape our society, delivering information and knowledge right to our finger tips. It is only fitting that these advancements and opportunities are applied to the area of electronic services. Mobile Opportunities and Applications for E-Service Innovations brings together different perspectives on the understanding of e-service and mobile communication, as well as their effects on the fields of marketing, management, and information systems. The growth of e-services as it relates to business -to-business, business-to-consumer, consumer-to-consumer, are essential to the interests of professionals, academics, and researchers, as well as industry consultants.

Über diesen Titel

Über die Autorin bzw. den Autor

Ada Scupola is an associate professor in the Department of Communication, Business and Information Technologies, Roskilde University, Denmark. She holds a PhD in social sciences from Roskilde University, a MBA from the University of Maryland - College Park, USA, and a MSc from the University of Bari, Italy. She is the editor-in-chief of the International Journal of E-Services and Mobile Applications. Her main research interests are e-services, adoption and diffusion of e-commerce and e-services in SMEs, ICTs in clusters of companies, and the impact of e-commerce on industrial and organisational structures. She is collaborating and has collaborated to several national and international research projects on the above subjects. Her research has been published in several international journals among which the Journal of Electronic Commerce in Organizations, the Journal of Information Science, the Journal of Global Information Technology Management, the Scandinavian Journal of Information Systems, the Journal of Electronic Commerce in Developing Countries, and in numerous book chapters and international conferences.

Details zur Ausgabe

• Verlag: Information Science Reference
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 1466626542
• ISBN 13: 9781466626546
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 414
• Herausgeber: Scupola Ada
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland