Verwandte Artikel zu Consumer Information Systems and Relationship Management:...

Consumer Information Systems and Relationship Management: Design, Implementation, and Use (Advances in Marketing, Customer Relationship Management, and) - Hardcover

 
9781466640825: Consumer Information Systems and Relationship Management: Design, Implementation, and Use (Advances in Marketing, Customer Relationship Management, and)
Hardcover
ISBN 10: 1466640820 ISBN 13: 9781466640825
Verlag: Business Science Reference, 2013

Inhaltsangabe

Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers' decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Jonathan Foster is a lecturer in Information Management at the Information School, University of Sheffield. Prior to this he worked in a London-based electronic publishing house. His research interests are in information management and educational informatics. He has worked on a number of research projects in the areas of computer based collaborative group work and learning. He is currently investigating the implementation and evaluation of interactive archives for new media artworks.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Business Science Reference
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1466640820
ISBN 13 
9781466640825
Einband
Gebundene Ausgabe
Anzahl der Seiten
258
Herausgeber
Lin Angela, Foster Jonathan, Scifleet Paul
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland