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Handbook of Research on Retailer-Consumer Relationship Development (Advances in Marketing, Customer Relationship Management, and E-Services) - Hardcover

 
9781466660748: Handbook of Research on Retailer-Consumer Relationship Development (Advances in Marketing, Customer Relationship Management, and E-Services)
Hardcover
ISBN 10: 1466660740 ISBN 13: 9781466660748
Verlag: Business Science Reference, 2014

Inhaltsangabe

Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

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Über die Autorin bzw. den Autor

Fabio Musso University of Urbino, Department of Economics, Society and Politics (DESP), Italy

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Verlag
Business Science Reference
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1466660740
ISBN 13 
9781466660748
Einband
Gebundene Ausgabe
Anzahl der Seiten
626
Herausgeber
Musso Fabio, Druica Elena
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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