Market Research Methodologies: Multi-Method and Qualitative Approaches (Advances in Marketing, Customer Relationship Management, and E-Services) - Hardcover

Hardcover

ISBN 10: 1466663715 ISBN 13: 9781466663718

Verlag: Business Science Reference, 2014

Inhaltsangabe

Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.

Über diesen Titel

Über die Autorin bzw. den Autor

Dr. Ali Ghorbani is an assistant professor of business administration in Payame Noor University (PNU), IRI. He holds PhD, M.Sc and B.Sc degrees in business administration from PNU. Ghorbani has published more than 35 manuscript and presented several papers in international and national journals and conference about e-commerce, e-business, e-banking, e-entrepreneurship, IT application in organizations and marketing strategies. In addition to he has attained the first rank at MCs Examination of Islamic Azad University, he has won third rank award in 6th Scientific Congress of Payame Noor University Students. Now, he is member of editorial board of several international journals. He has contributed in several special issues of journals and books as a member of editorial board.

Details zur Ausgabe

• Verlag: Business Science Reference
• Erscheinungsdatum: 2014
• Sprache: Englisch
• ISBN 10: 1466663715
• ISBN 13: 9781466663718
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 328
• Herausgeber: Takhar-Lail Amandeep, Ghorbani Ali
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland