Verwandte Artikel zu Strategic Tools and Methods for Promoting Hospitality...

Strategic Tools and Methods for Promoting Hospitality and Tourism Services - Hardcover

 
9781466697614: Strategic Tools and Methods for Promoting Hospitality and Tourism Services
Hardcover
ISBN 10: 146669761X ISBN 13: 9781466697614
Verlag: Business Science Reference, 2016

Inhaltsangabe

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Alexandru-Mircea Nedelea, Stefan cel Mare University of Suceava, Romania.

Maximiliano Korstanje, University of Palermo, Argentina.

Babu George, Fort Hays State University, USA.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Business Science Reference
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
146669761X
ISBN 13 
9781466697614
Einband
Gebundene Ausgabe
Anzahl der Seiten
346
Herausgeber
Nedelea Alexandru-Mircea, Korstanje Maximiliano, George Babu
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland