The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

Michalowicz, Mike

ISBN 10: 1469091194 ISBN 13: 9781469091198

Verlag: GILDAN MEDIA, 2012

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Reseña del editor:

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive-let alone grow-it's easy for entrepreneurs to get caught up in a never-ending cycle of ?sell it-do it, sell it-do it? that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That's when he discovered an unlikely source of inspiration-pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump?kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? ? Plant the right seeds: Don't waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.? Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.? Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven?tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

Biografía del autor:

Brian Tracy, president of Brian Tracy International, is one of the leading authors and speakers in the world on success, achievement, management, and leadership. He has written 45 books and created more than 350 audio and video learning programs. Brian has worked as a consultant and trainer for more than 1,000 corporations, including IBM, Ford, McDonnell Douglas, Xerox, Hewlett-Packard, U.S. Bancorp, Northwestern Mutual, Federal Express, and Comcast Communications. He speaks to more than 250,000 people each year and is the most popular audio author in the world.

Über diese Auflage

• Verlag: GILDAN MEDIA
• Erscheinungsdatum: 2012
• ISBN 10: 1469091194
• ISBN 13: 9781469091198
• Einband: CD de audio