The New Marketing: social media, email and the art of storytelling

3,71 durchschnittliche Bewertung
( 7 Bewertungen bei Goodreads )
 
9781470021528: The New Marketing: social media, email and the art of storytelling

This book is about the new world of marketing using the Internet. Today branding is about community and conversation. This book shows how to use storytelling, social media and email to build and engage a brand community and how to maintain a dialogue with this community. In recent years, the Internet has caused us to rethink the traditional rules and principles of branding. Yesterday, a brand was what the company told the world it was. Today, a brand is what the community decides it is. The book cites examples from large well-known corporations, but focuses in particular on the winning practices of small companies without large marketing budgets. It will show you how anyone can combine the use of Internet with the power of storytelling, to build a highly engaged brand community at very low cost. Some of the reactions to the book: “Here is a fresh and insightful telling about the new marketing that we must all master if we are to engage our customers and stakeholders in living dialogue.” — PHILIP KOTLER, Author of "Marketing Management", the world's most widely used textbook on Marketing “This book is an insightful guide for organizations making the shift from yesterday’s approach to branding — a story the firm tells — to what branding is today: an interactive co-creation with the user community.” — STEPHEN DENNING, Author of "The Leader’s Guide to Radical Management" and "The Leader’s Guide to Storytelling" “John Sadowsky’s book has a lasting message which will be a source of inspiration and motivation for many years to come. He ties together five significant trends in branding and organizational communication highlighting the link between the power of story and organizational success. Sadowsky has emerged as a voice with profound understanding of communication in the 21st century.” — SETH KAHAN, Author of "Getting Change Right" and Expert Blogger for "Fast Company" “This book is a practical guide to using social-media tools to express a brand’s true nature. It is powerful, clear, and insightful.” — GUY KAWASAKI, Author of "Enchantment: The Art of Changing Hearts, Minds, and Actions" “This book will change the way you approach email and social media marketing. John Sadowsky shows you how to gather your customers around your virtual campfire and share stories about your products and brand.” — NICK HEYS, Founder and CEO, Emailvision

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

About the Author:

John Sadowsky is an internationally renowned business coach and inspirational speaker with experience over 5 continents. His work focuses on how leaders, brands and organizations learn to communicate authentically by telling their stories of identity. He has over 20 years of experience as an entrepreneur and small business CEO. He has also been an invited guest or visiting professor at some of the world’s leading educational institutions.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Beste Suchergebnisse bei AbeBooks

1.

Sadowsky, John
ISBN 10: 1470021528 ISBN 13: 9781470021528
Neu Anzahl: > 20
Print-on-Demand
Anbieter
Pbshop
(Wood Dale, IL, USA)
Bewertung
[?]

Buchbeschreibung 2012. PAP. Buchzustand: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Buchnummer des Verkäufers IP-9781470021528

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 11,21
Währung umrechnen

In den Warenkorb

Versand: EUR 3,40
Innerhalb USA
Versandziele, Kosten & Dauer

2.

Sadowsky, John
Verlag: CreateSpace Independent Publis (2017)
ISBN 10: 1470021528 ISBN 13: 9781470021528
Neu Paperback Anzahl: > 20
Print-on-Demand
Anbieter
Murray Media
(North Miami Beach, FL, USA)
Bewertung
[?]

Buchbeschreibung CreateSpace Independent Publis, 2017. Paperback. Buchzustand: New. Never used! This item is printed on demand. Buchnummer des Verkäufers 1470021528

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 13,13
Währung umrechnen

In den Warenkorb

Versand: EUR 1,69
Innerhalb USA
Versandziele, Kosten & Dauer

3.

John Sadowsky
Verlag: Createspace, United States (2012)
ISBN 10: 1470021528 ISBN 13: 9781470021528
Neu Paperback Anzahl: 10
Print-on-Demand
Anbieter
The Book Depository
(London, Vereinigtes Königreich)
Bewertung
[?]

Buchbeschreibung Createspace, United States, 2012. Paperback. Buchzustand: New. Language: English . Brand New Book ***** Print on Demand *****.This book is about the new world of marketing using the Internet. Today branding is about community and conversation. This book shows how to use storytelling, social media and email to build and engage a brand community and how to maintain a dialogue with this community. In recent years, the Internet has caused us to rethink the traditional rules and principles of branding. Yesterday, a brand was what the company told the world it was. Today, a brand is what the community decides it is. The book cites examples from large well-known corporations, but focuses in particular on the winning practices of small companies without large marketing budgets. It will show you how anyone can combine the use of Internet with the power of storytelling, to build a highly engaged brand community at very low cost. Some of the reactions to the book: Here is a fresh and insightful telling about the new marketing that we must all master if we are to engage our customers and stakeholders in living dialogue. - PHILIP KOTLER, Author of Marketing Management, the world s most widely used textbook on Marketing This book is an insightful guide for organizations making the shift from yesterday s approach to branding - a story the firm tells - to what branding is today: an interactive co-creation with the user community. - STEPHEN DENNING, Author of The Leader s Guide to Radical Management and The Leader s Guide to Storytelling John Sadowsky s book has a lasting message which will be a source of inspiration and motivation for many years to come. He ties together five significant trends in branding and organizational communication highlighting the link between the power of story and organizational success. Sadowsky has emerged as a voice with profound understanding of communication in the 21st century. - SETH KAHAN, Author of Getting Change Right and Expert Blogger for Fast Company This book is a practical guide to using social-media tools to express a brand s true nature. It is powerful, clear, and insightful. - GUY KAWASAKI, Author of Enchantment: The Art of Changing Hearts, Minds, and Actions This book will change the way you approach email and social media marketing. John Sadowsky shows you how to gather your customers around your virtual campfire and share stories about your products and brand. - NICK HEYS, Founder and CEO, Emailvision. Buchnummer des Verkäufers APC9781470021528

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 15,50
Währung umrechnen

In den Warenkorb

Versand: Gratis
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

4.

John Sadowsky
Verlag: Createspace, United States (2012)
ISBN 10: 1470021528 ISBN 13: 9781470021528
Neu Paperback Anzahl: 10
Print-on-Demand
Anbieter
The Book Depository US
(London, Vereinigtes Königreich)
Bewertung
[?]

Buchbeschreibung Createspace, United States, 2012. Paperback. Buchzustand: New. Language: English . Brand New Book ***** Print on Demand *****. This book is about the new world of marketing using the Internet. Today branding is about community and conversation. This book shows how to use storytelling, social media and email to build and engage a brand community and how to maintain a dialogue with this community. In recent years, the Internet has caused us to rethink the traditional rules and principles of branding. Yesterday, a brand was what the company told the world it was. Today, a brand is what the community decides it is. The book cites examples from large well-known corporations, but focuses in particular on the winning practices of small companies without large marketing budgets. It will show you how anyone can combine the use of Internet with the power of storytelling, to build a highly engaged brand community at very low cost. Some of the reactions to the book: Here is a fresh and insightful telling about the new marketing that we must all master if we are to engage our customers and stakeholders in living dialogue. - PHILIP KOTLER, Author of Marketing Management, the world s most widely used textbook on Marketing This book is an insightful guide for organizations making the shift from yesterday s approach to branding - a story the firm tells - to what branding is today: an interactive co-creation with the user community. - STEPHEN DENNING, Author of The Leader s Guide to Radical Management and The Leader s Guide to Storytelling John Sadowsky s book has a lasting message which will be a source of inspiration and motivation for many years to come. He ties together five significant trends in branding and organizational communication highlighting the link between the power of story and organizational success. Sadowsky has emerged as a voice with profound understanding of communication in the 21st century. - SETH KAHAN, Author of Getting Change Right and Expert Blogger for Fast Company This book is a practical guide to using social-media tools to express a brand s true nature. It is powerful, clear, and insightful. - GUY KAWASAKI, Author of Enchantment: The Art of Changing Hearts, Minds, and Actions This book will change the way you approach email and social media marketing. John Sadowsky shows you how to gather your customers around your virtual campfire and share stories about your products and brand. - NICK HEYS, Founder and CEO, Emailvision. Buchnummer des Verkäufers APC9781470021528

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 15,60
Währung umrechnen

In den Warenkorb

Versand: Gratis
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

5.

Sadowsky, John
Verlag: CreateSpace Independent Publishing Platform (2012)
ISBN 10: 1470021528 ISBN 13: 9781470021528
Neu Paperback Anzahl: 10
Anbieter
Ergodebooks
(RICHMOND, TX, USA)
Bewertung
[?]

Buchbeschreibung CreateSpace Independent Publishing Platform, 2012. Paperback. Buchzustand: New. Buchnummer des Verkäufers INGM9781470021528

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 12,47
Währung umrechnen

In den Warenkorb

Versand: EUR 4,25
Innerhalb USA
Versandziele, Kosten & Dauer

6.

John Sadowsky
Verlag: CreateSpace Independent Publishing Platform
ISBN 10: 1470021528 ISBN 13: 9781470021528
Neu Paperback Anzahl: > 20
Print-on-Demand
Anbieter
BuySomeBooks
(Las Vegas, NV, USA)
Bewertung
[?]

Buchbeschreibung CreateSpace Independent Publishing Platform. Paperback. Buchzustand: New. This item is printed on demand. 246 pages. Dimensions: 8.0in. x 5.2in. x 0.6in.This book is about the new world of marketing using the Internet. Today branding is about community and conversation. This book shows how to use storytelling, social media and email to build and engage a brand community and how to maintain a dialogue with this community. In recent years, the Internet has caused us to rethink the traditional rules and principles of branding. Yesterday, a brand was what the company told the world it was. Today, a brand is what the community decides it is. The book cites examples from large well-known corporations, but focuses in particular on the winning practices of small companies without large marketing budgets. It will show you how anyone can combine the use of Internet with the power of storytelling, to build a highly engaged brand community at very low cost. Some of the reactions to the book: Here is a fresh and insightful telling about the new marketing that we must all master if we are to engage our customers and stakeholders in living dialogue. PHILIP KOTLER, Author of Marketing Management, the worlds most widely used textbook on Marketing This book is an insightful guide for organizations making the shift from yesterdays approach to branding a story the firm tells to what branding is today: an interactive co-creation with the user community. STEPHEN DENNING, Author of The Leaders Guide to Radical Management and The Leaders Guide to Storytelling John Sadowskys book has a lasting message which will be a source of inspiration and motivation for many years to come. He ties together five significant trends in branding and organizational communication highlighting the link between the power of story and organizational success. Sadowsky has emerged as a voice with profound understanding of communication in the 21st century. SETH KAHAN, Author of Getting Change Right and Expert Blogger for Fast Company This book is a practical guide to using social-media tools to express a brands true nature. It is powerful, clear, and insightful. GUY KAWASAKI, Author of Enchantment: The Art of Changing Hearts, Minds, and Actions This book will change the way you approach email and social media marketing. John Sadowsky shows you how to gather your customers around your virtual campfire and share stories about your products and brand. NICK HEYS, Founder and CEO, Emailvision This item ships from La Vergne,TN. Paperback. Buchnummer des Verkäufers 9781470021528

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 20,54
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

7.

Sadowsky, John
Verlag: CreateSpace Independent Publishing Platform
ISBN 10: 1470021528 ISBN 13: 9781470021528
Neu PAPERBACK Anzahl: > 20
Anbieter
Russell Books
(Victoria, BC, Kanada)
Bewertung
[?]

Buchbeschreibung CreateSpace Independent Publishing Platform. PAPERBACK. Buchzustand: New. 1470021528 Special order direct from the distributor. Buchnummer des Verkäufers ING9781470021528

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 14,78
Währung umrechnen

In den Warenkorb

Versand: EUR 5,96
Von Kanada nach USA
Versandziele, Kosten & Dauer

8.

Sadowsky, John
ISBN 10: 1470021528 ISBN 13: 9781470021528
Neu Anzahl: > 20
Print-on-Demand
Anbieter
Books2Anywhere
(Fairford, GLOS, Vereinigtes Königreich)
Bewertung
[?]

Buchbeschreibung 2012. PAP. Buchzustand: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Buchnummer des Verkäufers IP-9781470021528

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 10,56
Währung umrechnen

In den Warenkorb

Versand: EUR 10,20
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

9.

Sadowsky, John
Verlag: CreateSpace Independent Publishing Platform (2012)
ISBN 10: 1470021528 ISBN 13: 9781470021528
Neu Anzahl: 1
Anbieter
Nearfine Books
(Brooklyn, NY, USA)
Bewertung
[?]

Buchbeschreibung CreateSpace Independent Publishing Platform, 2012. Buchzustand: new. Shiny and new! Expect delivery in 20 days. Buchnummer des Verkäufers 9781470021528-1

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 31,54
Währung umrechnen

In den Warenkorb

Versand: EUR 3,40
Innerhalb USA
Versandziele, Kosten & Dauer