Verwandte Artikel zu Foreign entry commitment as a human choice

Foreign entry commitment as a human choice - Hardcover

Oortwijn, Maud

 
9781470916923: Foreign entry commitment as a human choice
Hardcover
ISBN 10: 1470916924 ISBN 13: 9781470916923
Verlag: Lulu.com, 2011

Inhaltsangabe

Firms increase commitment to foreign markets with growing experience in international business. The basic premise of the internationalization process theory is that knowledge is acquired through experience abroad. Maud Oortwijn's research work finds how this learning process within the firm is reflected in the managerial host country assessment. Managers perceive the new host country more optimistic with increasing experience in international business. International Business scholars often report on macro-economic factors and post-entrance business performance. This research studies 25 firms on 54 foreign entry commitment choices while in the process of decision making for foreign entrance. This also allows for unique insight in the Go/No-Go decision. Some firms decide to cancel or postpone plans, while others continue with different entry modes.

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Verlag
Lulu.com
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1470916924
ISBN 13 
9781470916923
Einband
Gebundene Ausgabe
Anzahl der Seiten
290
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
HACHETTE LIVRE SA
https://www.hachette.fr/

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