Creating Breakthrough Innovations at Consumer Packaged Goods Companies - Hardcover

Geissel, Stefan

 
9781471757327: Creating Breakthrough Innovations at Consumer Packaged Goods Companies
Hardcover
ISBN 10: 1471757323 ISBN 13: 9781471757327
Verlag: Lulu.com, 2012

Inhaltsangabe

How to create successful new products for tomorrow? This research investigates how consumer companies can best improve their innovation performance by looking at best practices from other industries, contemporary concepts and theories about innovation, as well as basic insights into consumer understanding. The result is an exclusive guideline for companies to follow to restructure their innovation approach, lower their failure rate and launch highly successful new products. This research had been Stefan Geissel's final thesis for his German master's degree.

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Verlag
Lulu.com
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
1471757323
ISBN 13 
9781471757327
Einband
Gebundene Ausgabe
Anzahl der Seiten
198
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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