Always On: Digital Brand Strategy in a Big Data World

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9781472447791: Always On: Digital Brand Strategy in a Big Data World
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Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a company get the essentials to work in regard to the company’s strategies, such as leadership buy-in and follow through on implementations and performance management, without being slow, rigid and check-box focused? These are some of the questions asked by Arve Peder Øverland in Always On: Digital Brand Strategy in a Big Data World. This book will provide an understanding of what it takes to develop, implement and run a digital strategy but it is not meant as a rigid process document that must be strictly adhered to. Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process, it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision making, digital strategy and governance have taken on increased importance. It’s a given in today’s online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way. Think fast, be agile, be ready - you’re always on!

Biografía del autor:

Arve Peder Øverland has been at the forefront of digital marketing since the mid-nineties. He has spent most of his career in the United States, where he led a digital agency, working with some of the world’s leading companies and brands. Before joining id.mngmnt, a management consulting firm specializing in customer intelligence as a partner, Arve served as Digital Practice Director for Hill+Knowlton Strategies Europe, a WPP company. At id.mngmnt, Arve heads up the digital consulting practice, focusing on building result-oriented digital strategies for clients and developing governance practices that reduce risk and monitor performance.

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Arve Peder Overland
Verlag: Taylor & Francis Ltd, United Kingdom (2014)
ISBN 10: 1472447794 ISBN 13: 9781472447791
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Buchbeschreibung Taylor & Francis Ltd, United Kingdom, 2014. Hardback. Zustand: New. Revised ed. Language: English. Brand new Book. Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a company get the essentials to work in regard to the company's strategies, such as leadership buy-in and follow through on implementations and performance management, without being slow, rigid and check-box focused? These are some of the questions asked by Arve Peder A~verland in Always On: Digital Brand Strategy in a Big Data World. This book will provide an understanding of what it takes to develop, implement and run a digital strategy but it is not meant as a rigid process document that must be strictly adhered to. Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process, it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision making, digital strategy and governance have taken on increased importance. It's a given in today's online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way. Think fast, be agile, be ready - you're always on!. Bestandsnummer des Verkäufers AA69781472447791

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Buchbeschreibung Taylor and Francis 2014-12-23, Farnham, Surrey |Burlington, 2014. hardback. Zustand: New. Bestandsnummer des Verkäufers 9781472447791

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Buchbeschreibung Taylor & Francis Ltd, United Kingdom, 2014. Hardback. Zustand: New. Revised ed. Language: English. Brand new Book. Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a company get the essentials to work in regard to the company's strategies, such as leadership buy-in and follow through on implementations and performance management, without being slow, rigid and check-box focused? These are some of the questions asked by Arve Peder A~verland in Always On: Digital Brand Strategy in a Big Data World. This book will provide an understanding of what it takes to develop, implement and run a digital strategy but it is not meant as a rigid process document that must be strictly adhered to. Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process, it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision making, digital strategy and governance have taken on increased importance. It's a given in today's online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way. Think fast, be agile, be ready - you're always on!. Bestandsnummer des Verkäufers AA69781472447791

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Buchbeschreibung Routledge 2014-12-23, 2014. Zustand: New. Brand new book, sourced directly from publisher. Dispatch time is 4-5 working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bestandsnummer des Verkäufers NU-TNFPD-00077615

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Buchbeschreibung Routledge, 2014. Hardcover. Zustand: New. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Bestandsnummer des Verkäufers 1472447794n

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ØVERLAND, ARVE PEDER
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Buchbeschreibung Routledge, 2014. Hardback. Zustand: NEW. 9781472447791 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Bestandsnummer des Verkäufers HTANDREE01014915

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Arve Peder Overland
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Buchbeschreibung Taylor & Francis Ltd, United Kingdom, 2014. Hardback. Zustand: New. Revised ed. Language: English. Brand new Book. Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a company get the essentials to work in regard to the company's strategies, such as leadership buy-in and follow through on implementations and performance management, without being slow, rigid and check-box focused? These are some of the questions asked by Arve Peder A~verland in Always On: Digital Brand Strategy in a Big Data World. This book will provide an understanding of what it takes to develop, implement and run a digital strategy but it is not meant as a rigid process document that must be strictly adhered to. Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process, it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision making, digital strategy and governance have taken on increased importance. It's a given in today's online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way. Think fast, be agile, be ready - you're always on!. Bestandsnummer des Verkäufers BTE9781472447791

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