An essential guide to the successful generation of creative product design ideas. The second edition has been updated to include many new inspiring product designs.
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Dave Bramston is Associate Professor of Design, Environmental Design Department, School of Architecture and Design, CUMT Xuzhou, Jiangsu Province, China.
YeLi is an Associate Professor in Graphic Design at the School of Art & Design at the Chinese University of Mining & Technology, Xuzhou, P.R. China.
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