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Brand Vandals: Reputation Wreckers and How to Build Better Defences - Softcover

Waddington, Stephen; Earl, Steve

 
9781472905208: Brand Vandals: Reputation Wreckers and How to Build Better Defences
Softcover
ISBN 10: 1472905202 ISBN 13: 9781472905208
Verlag: Bloomsbury Information, 2013

Inhaltsangabe

Corporate reputations may be hard won, but in this age of social media they're also fragile, demanding better protection than ever. With brand vandals using the Internet to launch vendettas and force an unprecedented level of engagement from organisations, a new approach is required to tackle this latest threat. Welcome to the future of modern brand communication.

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Über die Autorinnen und Autoren

Stephen Waddington is also a joint Managing Director of Speed. As well as his client work, he speaks regularly at business and marketing conferences about reputational risk, media change and how brands can best change their approach to communication in order to be more successful today. He is a former technology and regional journalist.

Steve Earl (@mynameisearl) is Managing Director, Europe at Zeno Group. He trained as a news journalist before following a career in public relations, and is a regular blogger for PRWeek.

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Verlag
Bloomsbury Information
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1472905202
ISBN 13 
9781472905208
Einband
Taschenbuch
Anzahl der Seiten
288
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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