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Inhaltsangabe
Essential reading for those needing to get to grips with the latest and most powerful techniques available to skilled marketers.
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Über die Autorinnen und Autoren
Brian Thomas has been in marketing and management for more than 40 years. He is Course Director for the UK residential courses for the Institute of Direct Marketing (IDM) Diploma in Direct & Interactive Marketing. Brian has worked with a wide variety of clients worldwide, including IBM, Microsoft, American Express, Legal & General, Save the Children, Help the Aged and Barnado's.
Matthew Housden is a marketing consultant, author, academic and trainer. He has worked in marketing for 25 years, with a client list that includes IBM, Barclays and Microsoft. He is Principal Lecturer in Marketing at the University of Greenwich, and a visiting professor at the Grenoble Graduate School of Business.
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Direct and Digital Marketing in Practice
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Direct and Digital Marketing in Practice
Verlag:
Bloomsbury Publishing Plc, 2017
ISBN 10: 1472939093
ISBN 13: 9781472939098
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Direct and Digital Marketing in Practice
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