Influence: How social media influencers are shaping our digital future - Hardcover

McCorquodale, Sara

 
9781472971913: Influence: How social media influencers are shaping our digital future
Hardcover
ISBN 10: 1472971914 ISBN 13: 9781472971913
Verlag: Bloomsbury Business, 2019

Inhaltsangabe

A detailed review of what businesses need to know about influencer strategies, social media and how digital communication works.

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Über die Autorin bzw. den Autor

Sara McCorquodale is CEO and founder of influencer intelligence and digital trends platform, CORQ. Prior to launching the business in 2017, she spent 12 years as a journalist, starting in local news before working on the launch of Mail Online and later moving to Conde Nast to develop Tatler's online presence as its first ever digital editor. From there, she headed up Huffington Post Style UK and its sister lifestyle platform MyDaily after which she led global B2C content at trend forecasting agency WGSN as senior editor of special projects. She has been working on influencer campaigns and projects since 2012, consulted on this and the world of digital for many brands including Chanel, Estee Lauder and Net-A-Porter and written for The Guardian and the BBC.

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Verlag
Bloomsbury Business
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
1472971914
ISBN 13 
9781472971913
Einband
Gebundene Ausgabe
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
WordUnited GmbH
distribution@wordunited.com

Theodorstrasse 105
DUSSELDORF
40472
Deutschland

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