Verwandte Artikel zu Successful Direct Marketing in a Week: A Teach Yourself...
Inhaltsangabe
Learn in a week, what the experts learn in a lifetime.
Sunday: Why use direct mail?
Monday: Building and maintaining your database
Tuesday: The components of direct mail
Wednesday: Creative approaches
Thursday: Physical campaigns
Friday: Digital campaigns
Saturday: Integration and follow-up
Sunday: Why use direct mail?
Monday: Building and maintaining your database
Tuesday: The components of direct mail
Wednesday: Creative approaches
Thursday: Physical campaigns
Friday: Digital campaigns
Saturday: Integration and follow-up
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Über die Autorin bzw. den Autor
Patrick Forsyth runs Touchstone Training & Consultancy, an independent firm specialising in the improvement of marketing, sales and communications skills, based in the UK. He has visited and worked regularly in South East Asia for more than twenty years and has conducted programmes for the Singapore Institute of Management and other training providers in Singapore, Indonesia, Hong Kong and Thailand. He has presented public programmes for organisations such as The Institute of Management, City University Business School, London Chamber of Commerce, and the London Management Centre. In addition, his in-company training experience spans many different industries and he also writes extensively on management matters. He is the author of many successful business books (such as 100 Great Sales Ideas and How to write Reports and Proposals) and writes regularly for a number of business journals including Better Business and Professional Marketing.
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Successful Direct Marketing in a Week: Teach Yourself (In a Week Business Books)
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Direct Marketing In A Week: Maximize Sales Through Direct Mail In
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Paperback. Patrick Forsyth, John Murray Press. Learn in a week, what the experts learn in a lifetime.Sunday: Why use direct mail?Monday: Building and maintaining your databaseTuesday: The components of direct mailWednesday: Creative approachesThursday: Physical campaignsFriday: Digital campaignsSaturday: Integration and follow-upPatrick Forsyth runs Touchstone Training & Consultancy, an independent firm specialising in the improvement of marketing, sales and communications skills, based in the UK. He has visited and worked regularly in South East Asia for more than twenty years and has conducted programmes for the Singapore Institute of Management and other training providers in Singapore, Indonesia, Hong Kong and Thailand. He has presented public programmes for organisations such as The Institute of Management, City University Business School, London Chamber of Commerce, and the London Management Centre. In addition, his in-company training experience spans many different industries and he also writes extensively on management matters. He is the author of many successful business books (such as 100 Great Sales Ideas and How to write Reports and Proposals) and writes regularly for a number of business journals including Better Business and Professional Marketing. Paperback. Bestandsnummer des Verkäufers 9781473601949
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Direct Marketing in a Week : Maximize Sales Through Direct Mail in Seven Simple Steps
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