How to Get to Great Ideas: A system for smart, extraordinary thinking - Hardcover

Birss, Dave

Hardcover

ISBN 10: 1473692148 ISBN 13: 9781473692145

Verlag: John Murray Business, 2018

Inhaltsangabe

A tangible approach to building the intangible skill of creativity, offering a simple new theory about how to have original and valuable ideas.

Über diesen Titel

Über die Autorin bzw. den Autor

Dave Birss spent 20 years as an advertising creative, coming up with ideas for many of the world's biggest brands. Along the way, he helped to lead the creative departments of a number of the UK's top agencies, including Poke, OgilvyOne and McCann Worldgroup, winning many awards along the way.

This experience led to him becoming the Editor at Large for The Drum Magazine. Since then he's taught at universities and organisations all over the world. He's the author of A User Guide to the Creative Mind, a handbook for creative thinking that's recommended reading on many of the world's top advertising courses. And he's the co-author of Iconic Advantage, which proposes an approach to innovation that builds brands and generates profit.

He's also the brains behind RIGHT Thinking, a system for generating effective ideas. He's currently working with companies around the world to help them use the system to improve their thinking.

Details zur Ausgabe

• Verlag: John Murray Business
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 1473692148
• ISBN 13: 9781473692145
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 240
• Kontakt zum Hersteller: Hachette Ireland; info@hbgi.ie; ; 8 Castlecourt Centre, Castleknock Road, Castleknock; Dublin 15; D15 XTP3; Irland