Research Methods in Tourism, Hospitality and Events Management - Softcover

Paul R Brunt Et Al

Softcover

ISBN 10: 1473919142 ISBN 13: 9781473919143

Verlag: SAGE Publications Ltd, 2017

Inhaltsangabe

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In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.

The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers.

Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.

Über diesen Titel

Über die Autorin bzw. den Autor

Professor Paul Brunt is Head of the School of Tourism & Hospitality at the University of Plymouth. Paul wrote 'Market Research in Travel and Tourism' in 1997, which was based on his teaching at the time. This booked helped many a student project, and was used extensively in teaching across colleges and universities in the UK at the time. Paul was a co-author of 'Tourism: A Modern Synthesis' in 2001, and has also written book chapters and papers on his research area of the linkages between tourism and crime.

Paul helped develop the first tourism and hospitality degrees at the University of Plymouth in the early 1990s. Events management, and cruise management were later additions to our portfolio, and our programmes are now delivered by the school to around 1000 students in Plymouth, Hong Kong and Sri Lanka.

Von der hinteren Coverseite

A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

Details zur Ausgabe

• Verlag: SAGE Publications Ltd
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 1473919142
• ISBN 13: 9781473919143
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 360
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Deutschland