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Research Methods in Tourism, Hospitality and Events Management - Softcover

Paul R Brunt Et Al

 
9781473919143: Research Methods in Tourism, Hospitality and Events Management
Softcover
ISBN 10: 1473919142 ISBN 13: 9781473919143
Verlag: SAGE Publications Ltd, 2017

Inhaltsangabe

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In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.

The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers.

Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Paul Brunt is Head of the School of Tourism & Hospitality at Plymouth University.

Susan Horner is Associate Professor in Hospitality, Tourism and Events Management at Plymouth University.

Natalie Semley is Programme Leader for the undergraduate Tourism pathways and is the module leader for the Tourism, Hospitality and Events management research methods module at Plymouth University.

Von der hinteren Coverseite

A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
SAGE Publications Ltd
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1473919142
ISBN 13 
9781473919143
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
360
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland