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How to Write a Marketing Plan (Creating Success): Your Guide to Effective Argument, Successful Analysis & Independent Study - Softcover

Chatfield, Tom

 
9781473947146: How to Write a Marketing Plan (Creating Success): Your Guide to Effective Argument, Successful Analysis & Independent Study
Softcover
ISBN 10: 1473947146 ISBN 13: 9781473947146
Verlag: SAGE Publications Ltd, 2017

Inhaltsangabe

Critical thinking is a set of techniques—you just need to learn them.

This helpful book is your personal toolkit for demystifying critical engagement. Author Tom Chatfield will show you how to sharpen your critical thinking by developing and practicing this specific set of skills, so you can…

  • Spot an argument and understand why reasoning matters
  • Discover errors and evaluate evidence
  • Understand and account for bias
  • Become a savvy user of technology
  • Develop clear, confident critical writing

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Über die Autorin bzw. den Autor

Dr Tom Chatfield is a British tech philosopher and author. He writes, broadcasts and consults internationally, with a special interest in critical thinking, AI and future skills. His books exploring digital culture―including Wise Animals, How To Thrive in the Digital Age, and Fun Inc.―are published in over thirty languages, while his critical thinking textbooks, published by Sage, are used by universities, institutions and companies around the world. Over the past decade, Tom has developed award-winning online courses for universities and businesses, and been a guest faculty member at the Said Business School and visiting associate at the Oxford Internet Institute, both at the University of Oxford. He has collaborated with organizations including Allianz, the BBC, Google, and the UN. Past speaking appearances include TED Global and the US National Academy of Sciences. A launch columnist for BBC Future, he writes widely in the international media and guest lectures at universities in the US, UK and Europe.

Von der hinteren Coverseite

Your personal toolkit for critical thinking provides a power pack of resources to sharpen your skills. It teaches you what critical engagement is, and what thinking and writing skills you need to master to succeed in your essays and coursework - and in life!

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Verlag
SAGE Publications Ltd
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1473947146
ISBN 13 
9781473947146
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
314
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar