Events Management: Principles and Practice - Hardcover

Raj, Razaq; Walters, Paul; Rashid, Tahir

 
9781473948273: Events Management: Principles and Practice
Hardcover
ISBN 10: 1473948274 ISBN 13: 9781473948273
Verlag: SAGE Publications Ltd, 2017

Inhaltsangabe

Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.

Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.

International case studies covering all manner of events are used throughout and include:

  • The impact of the London 2012 and Rio 2016 Olympic Games
  • Van Gogh Augmented Reality in Nuenen
  • Sands EXPO and Convention Center, Las Vegas
  • Glastonbury Music Festival
  • Lame Horse Night Club, Russia
  • The Leeds Caribbean Festival
Suitable for Events Management students at Undergraduate and Postgraduate level.

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Über die Autorin bzw. den Autor

Dr Razaq Raj is Principal Lecturer at Leeds Business School, Leeds Beckett University and an internationally renowned academic has an extensive experience in teaching, research, leadership and Managements in UK, Malta, Portugal, Spain, Italy, Germany, China, Japan and South Korea. He is Principal Lecturer in Leeds Business School at Leeds Beckett University and is a Visiting Professor at the Kedge Business School, France and University of Vitez, Bosnia. He is Quality Assurance Agency (QAA) Reviewer assigned with monitoring and advising on standards and quality in UK higher education.

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Verlag
SAGE Publications Ltd
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1473948274
ISBN 13 
9781473948273
Einband
Gebundene Ausgabe
Auflage
3
Anzahl der Seiten
448
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781473948280: Events Management: Principles and Practice

Vorgestellte Ausgabe

ISBN 10:  1473948282 ISBN 13:  9781473948280
Verlag: SAGE Publications Ltd, 2017
Softcover