Events Management: Principles and Practice - Softcover

Raj, Razaq; Walters, Paul; Rashid, Tahir

 
9781473948280: Events Management: Principles and Practice
Softcover
ISBN 10: 1473948282 ISBN 13: 9781473948280
Verlag: SAGE Publications Ltd, 2017

Inhaltsangabe

Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.

Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.

International case studies covering all manner of events are used throughout and include:

  • The impact of the London 2012 and Rio 2016 Olympic Games
  • Van Gogh Augmented Reality in Nuenen
  • Sands EXPO and Convention Center, Las Vegas
  • Glastonbury Music Festival
  • Lame Horse Night Club, Russia
  • The Leeds Caribbean Festival
Suitable for Events Management students at Undergraduate and Postgraduate level.

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Über die Autorin bzw. den Autor

Dr Razaq Raj is Senior Lecturer in the School of Events, Tourism and Hospitality, Leeds Metropolitan University.

Paul Walters is Senior Lecturer in Events Management at Manchester Metropolitan University.

Dr Tahir Rashid is a Lecturer in Marketing and Service Management in the Salford Business School at University of Salford.

Von der hinteren Coverseite

An introductory overview of the fundamentals in managing events, preparing students for a future career in events management and hospitality.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
SAGE Publications Ltd
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1473948282
ISBN 13 
9781473948280
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
436
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781473948273: Events Management: Principles and Practice

Vorgestellte Ausgabe

ISBN 10:  1473948274 ISBN 13:  9781473948273
Verlag: SAGE Publications Ltd, 2017
Softcover