How to use type effectively, what fonts to use, and how to get your message across are among the topics covered in this accessible and informative new edition of Basics Design: Typography. Covering screen-based as well as print media, the authors introduce the student to this essential component of design with lots of examples and practice exercises.
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Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK.
Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.
He currently teaches the Graphic Design BA at the University of Brighton.
Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design.
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Paperback. Zustand: New. Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design. Bestandsnummer des Verkäufers LU-9781474225281
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Zustand: New. Series: Basics Design. Num Pages: 200 pages, 200 colour illus. BIC Classification: AKC; AKD. Category: (G) General (US: Trade). Dimension: 162 x 252 x 14. Weight in Grams: 500. . 2017. 2nd Edition. Paperback. . . . . Bestandsnummer des Verkäufers V9781474225281
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Paperback. Zustand: new. Paperback. Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design. -Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design--- Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781474225281
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Zustand: New. Series: Basics Design. Num Pages: 200 pages, 200 colour illus. BIC Classification: AKC; AKD. Category: (G) General (US: Trade). Dimension: 162 x 252 x 14. Weight in Grams: 500. . 2017. 2nd Edition. Paperback. . . . . Books ship from the US and Ireland. Bestandsnummer des Verkäufers V9781474225281
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