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Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement - Hardcover

 
9781475845013: Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement
Hardcover
ISBN 10: 1475845014 ISBN 13: 9781475845013
Verlag: Rowman & Littlefield, 2019

Inhaltsangabe

Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as: "What is working now?" "Where are we going?" "What will the future of advancement look like?



The book's twenty chapters, written by leading experts in the field, describe ways in which traditional methods must be adapted to the new environment and highlight new strategies that are growing in importance."



This book is focused on higher education and institutions in the United States but many of the topics it considers are important to independent schools and other types of institutions and to the practice of advancement around the world.

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Über die Autorinnen und Autoren

Michael J. Worth is Professor of Nonprofit Management and former Vice President for Development and Alumni Affairs at the George Washington University. While vice president, he planned and directed two comprehensive campaigns. He was previously Director of Development at the University of Maryland. He has written other books, including Leading the Campaign (2017) and, with co-editor Matthew T. Lambert, Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement (2019).

Matthew T. Lambert is Vice President for University Advancement at William & Mary. He oversees all efforts related to alumni engagement, private fundraising and philanthropic outreach, university marketing and alumni communications. He also teaches higher education public policy and finance.

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Verlag
Rowman & Littlefield
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
1475845014
ISBN 13 
9781475845013
Einband
Gebundene Ausgabe
Anzahl der Seiten
282
Herausgeber
Worth Michael J., Lambert Matthew T.
Kontakt zum Hersteller
Rowman & Littlefield
https://rowman.com/

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