Drive Business Growth Using the Telephone!: Proven Techniques to Implement a Successful Cold Calling Program - Softcover

Schlitt, Valerie

 
9781477649305: Drive Business Growth Using the Telephone!: Proven Techniques to Implement a Successful Cold Calling Program

Inhaltsangabe

Most people dread cold calling. And yet, business to business cold calling is one of the best ways to attract new clients and produce profits. Valerie Schlitt, successful owner of VSA, Inc., an 11 year old cold calling firm, has provided in this highly practical SkillBite the key elements for designing a successful cold calling program, writing a winning script and avoiding the pitfalls that can hamper your efforts.

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Über die Autorin bzw. den Autor

Valerie earned her BA from the University of Pennsylvania and her MBA from the Wharton School. Formerly a consultant with KPMG Consulting and Pricewaterhouse-Coopers Consulting, Valerie started her career in marketing management positions at American Express, Travelers and CIGNA. Valerie’s focus area is in direct marketing including call centers’ roles to support marketing campaigns, direct response ads and strategy development. Valerie founded Valerie Schlitt Associates, Inc. in 2001 and brings her bottom-line focus to the firm, where the goal is to achieve financial results for clients.

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