The Power of Why: Breaking Out In a Competitive Marketplace - Softcover

Weylman, C. Richard

 
9781477800737: The Power of Why: Breaking Out In a Competitive Marketplace
Softcover
ISBN 10: 1477800735 ISBN 13: 9781477800737
Verlag: Amazon Publishing, 2013

Inhaltsangabe

Does your competitor always get the sale, even though your products and service are just as good, if not better? Why are some companies’ once-trusted brands now deemed worthless? Do you have to continually sell to your existing customers as though they are brand new ones?

After many years of diligent research and work with a wide range of clients, consultant and speaker C. Richard Weylman has the answer to these questions.

Customers don’t care if a business is different or that its products are unusual. Trumpeting achievements such as “We were voted #1 again,” “Rated best service three years running,” or “We’re experienced” doesn’t engage buyers emotionally. It is seller-centric thinking in a buyer-centric world.

When customers decide where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem, today? Buyers want to do business with companies willing to make a customer-centric promise of expected outcome: up-front and unconditional. This isn’t just a slogan; it has to be in the company’s DNA, consistently delivered through all parts of the organization.

The Power of Why shows readers how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.

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Über die Autorin bzw. den Autor

C. Richard Weylman , Chairman of Weylman Consulting Group and CEO of The Weylman Center for Excellence in Practice Management, is a highly sought-after sales and marketing consultant, speaker, and media expert. His writings have been featured in Investment Advisor, Fundfire, NALU, GAMA News Journal, and on WSJ.com and Forbes.com.

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Verlag
Amazon Publishing
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1477800735
ISBN 13 
9781477800737
Einband
Taschenbuch
Anzahl der Seiten
178
Kontakt zum Hersteller
Amazon Publishing, Amazon Media EU S.à r.l.
https://amazonpublishing.amazon.com/work-with-us.html

38, avenue John F. Kennedy
Luxembourg
L-1855
Luxemburg

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