A Practical Guide to Strategic Narrative Marketing: How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World - Softcover

Murrel, Guy

 
9781478777571: A Practical Guide to Strategic Narrative Marketing: How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World
Softcover
ISBN 10: 1478777575 ISBN 13: 9781478777571
Verlag: Outskirts Press, 2016

Inhaltsangabe

Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consistent, unified message that stands out and moves your organization from explaining - to leading. It addresses the persistent challenge of having something meaningful and compelling to say, and provides a framework to create a new industry narrative that is unique, differentiating and inspires category change and organizational leadership. Whether you need to align your company, change perceptions, gain influence as a true thought leader, or attract talent and investment, Strategic Narrative Marketing can help elevate your story to win in the market.

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Verlag
Outskirts Press
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1478777575
ISBN 13 
9781478777571
Einband
Taschenbuch
Anzahl der Seiten
58
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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