Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future

Schawbel, Dan

ISBN 10: 1482972611 ISBN 13: 9781482972610

Verlag: BLACKSTONE PUB, 2014

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Reseña del editor:

Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success. There is no job security anymore, which means that the way we manage our careers has forever changed. Now everyone in the world is your competition, and the single greatest differentiator you have is your personal brand. With social media tools, blogs, and mobile applications, there are endless opportunities to become known and connect with other people. In Me 2.0 personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that will give you a competitive advantage in the marketplace, including a four-step process for discovering, creating, communicating, and maintaining your personal brand; how to use all the latest social media tools, including video, blogs, and social networks for job search and career development; the secrets to networking effectively--both online and offline; proven branding advice from industry experts and insiders. Whether you're looking for your first big job, want to climb the corporate ladder, or are eager to jump-start your own business venture, Me 2.0 will help you achieve lasting success!What's new in the revised edition of Me 2.0: New case studies from people of all generations on how they've used social media to become well-known brands A new chapter on how to use the top social networks, including Facebook, LinkedIn, and Twitter, for job searching, with real success stories New insight on how to turn your passion into a business through the personal branding process New tools you can use to network professionally and grow your presence, including Google Buzz, mobile branding, and location-based social networking New research, examples, and more resources that will support your online brand campaign

Biografía del autor:

Dan Schawbel, recognized as a "personal branding guru" by the New York Times, is the managing partner of Millennial Branding, a Gen Y research and consulting firm. He is the author of the number one international bestseller Me 2.0: 4 Steps to Building Your Future, now in thirteen languages. Schawbel is a columnist for both Time and Forbes and has been featured in over one thousand media outlets, including Wire, PBS's Nightly Business Report, and Elle. He has spoken at Google, NBC Universal, McGraw-Hill, Harvard Business School, MIT, Time Warner, IBM, and Citigroup. He was selected for the"30 under 30" lists of both Forbes and Inc. and cited by Businessweek as someone entrepreneurs should follow on Twitter.

Über diese Auflage

• Verlag: BLACKSTONE PUB
• Erscheinungsdatum: 2014
• ISBN 10: 1482972611
• ISBN 13: 9781482972610
• Einband: CD de audio